Effective Date: March 1, 2011

AllAboutTheBabyTM Privacy Policy

Thank you for visiting the AllAboutTheBabyTM website located at www.allaboutthebaby.com (the “Site”). The Site is an Internet property of AllAboutTheBaby, LLC (“AllAboutTheBabyTM,” “we” or “us”). AllAboutTheBabyTM has created this privacy policy (the “Privacy Policy”) in order to disclose our information gathering and dissemination practices. AllAboutTheBabyTM is fully committed to one hundred percent (100%) permission-based marketing. You agree to this Privacy Policy, in its entirety, when you: (a) access or use this Site; (b) agree to receive e-mail from us by indicating consent on the Site or via any other means; (c) provide any Personal Information (as that term is defined hereinbelow); (d) sign up to receive offers for free baby-themed products and/or services (“Free Offers”) from AllAboutTheBaby’sTM third party product/service providers including, but not limited to, Great American Photo Contest, American Baby, BabyTalk, BabyCenter, JC Penny, Discount Savings, Degree First, Verde and Inbox Dollars (“Advertisers”); and/or (e) register for one of our promotions and/or contests (the “Promotions”).

Trademarks associated with any brand names, products and/or services of the Advertisers are the intellectual property of their respective owners and display of such brand names, products and/or services on the Site or in any AllAboutTheBabyTM marketing material does not indicate endorsement, sponsorship or affiliation by the trademark owners of/with AllAboutTheBabyTM or the Site.

Personal Information Collected

In order to receive the Free Offers and/or register for a Promotion, users may be required to provide personal information on the applicable registration form that may include, but not be limited to, all or some of the following (collectively, “Personal Information”), the applicable parent’s: (a) correct and verifiable full name; (b) full mailing address; (c) telephone number; (d) e-mail address; (e) date of birth; (f) baby due date; (g) whether this will be the first baby; and (h) any other information requested on the applicable registration form.

Sharing of Personal Information
We use the Personal Information that you supply to personalize your experience with the Site, facilitate the delivery of Free Offers via email from our Advertisers, process entry in the Promotion(s) and for verification purposes. The Personal Information that you submit to AllAboutTheBabyTM remains your property, but by submitting that Personal Information to AllAboutTheBabyTM you grant AllAboutTheBabyTM the right, subject to applicable state and federal law, to use that Personal Information for marketing purposes.

Registrants for the Free Offers may receive e-mail messages marketing commercial products and services from our Advertisers. Registrants for our Promotion(s) may receive e-mail confirming their registration with AllAboutTheBabyTM, subsequent entries in other Promotion(s), as well as promotional marketing of commercial products and services.

Without limiting the generality of the foregoing, we reserve the right to share, sell, rent, lease and/or otherwise distribute any and all Personal Information with/to any third-party for any and all uses permitted by this Privacy Policy and applicable law. These third-parties may include, but shall not be limited to: (a) providers of direct marketing services and applications, including lookup and reference, data enhancement, suppression and validation; (b) e-mail marketers; (c) telemarketers (where permitted by applicable law); (d) SMS text-based marketers (where and to the extent permitted by applicable law); (e) direct marketers; and (f) Advertisers. We may also use your Personal Information for any Promotion-related purpose, and/or marketing and survey purpose, on our own behalf and on behalf of our affiliates and subsidiaries. We may also transfer your Personal Information to Advertisers to effectuate your request for Free Offers. You agree that we may contact you at any time with updates and/or any other information that we may deem appropriate for you to receive in connection with your continued use of the Site.

AllAboutTheBabyTM is able to offer its Promotion(s) to you, in part, based on your willingness to be reached by our third-party advertisers. This Personal Information will be shared with advertisers on an aggregate and non-aggregate basis. We also use contact information from your Personal Information, other than your mobile telephone number (except where permitted by applicable law), to send you information about AllAboutTheBabyTM and to keep you informed of our other products and services that may be of interest to you. Please keep in mind, though, that AllAboutTheBabyTM does not control, and is not responsible for, the practices of our third-party advertisers. Your contact information is also used to reach you, when necessary, regarding issues concerning your use of the Site and the Promotion(s). If you wish to stop receiving future communications from us and/or third party advertisers, or if you wish to prevent the transfer and/or sale of your Personal Information to third parties (subject to restrictions contained in applicable state and federal law), please see the Opt-Out/Unsubscribe section below.

By registering on the Site, you agree that such act constitutes an inquiry and/or application for purposes of the Amended Telemarketing Sales Rule (16 CFR §310 et seq.), as amended from time to time (the “Rule”) and applicable state do-not-call regulations. As such, notwithstanding that your telephone number may be listed on the Federal Trade Commission’s Do-Not-Call List, and/or on applicable state do-not-call lists, we retain the right to contact you via telemarketing (where you supply your telephone number to us) in accordance with the Rule and applicable state do-not-call regulations.

In addition, you agree that by submitting your mobile telephone number at the Site, you agree to receive mobile marketing including, but not limited to, text-message based marketing, from us and our third party advertisers and marketers (where, and to the extent that, such marketing is permitted by applicable law). Notwithstanding that your mobile telephone number may be listed on state and/or federal Do-Not-Call registries, we retain the right to contact you via text-message based marketing to the greatest extent permitted by applicable state and federal law. Further, you agree that we reserve the right to share, sell, rent, lease and/or otherwise distribute your mobile telephone and other mobile data with/to any third-party for any and all non-marketing uses permitted by this Privacy Policy and applicable law.

AllAboutTheBabyTM reserves the right to release current or past user information and Personal Information: (i) in the event that we believe that the Site, Free Offers and/or the Promotion(s) is/are being or has/have been used in violation of the AllAboutTheBabyTM Website Terms and Conditions, any Rules associated with the Promotions or to commit unlawful acts; (ii) if the information is subpoenaed; provided, however, that, where permitted by applicable law, we shall provide you with e-mail notice, and opportunity to challenge the subpoena, prior to disclosure of any Personal Information pursuant to a subpoena; or (iii) if AllAboutTheBabyTM is sold or acquired. Moreover, you hereby consent to disclosure of any record or communication to any third-party when AllAboutTheBabyTM, in its sole discretion, determines the disclosure to be appropriate including, without limitation, sharing your e-mail address with other third-parties for suppression purposes in compliance with the CAN-SPAM Act of 2003, as amended from time to time.

Non-Personal Information Collection and Use

IP Addresses/Browser Type

We may collect certain non-personally identifiable information about you when you visit many of the pages of the Site. This non-personally identifiable information includes, without limitation, the type of browser that you use (e.g., Netscape, Internet Explorer), your IP address, the type of operating system that you use (e.g., Windows or Mac OS) and the domain name of your Internet service provider (e.g., America Online, Earthlink). We use the non-personally identifiable information that we collect to improve the design and content of the Site and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze Site usage, as well as to offer you products and services.

Cookies
When an end-user visits the Site, we send a cookie and/or gif file (“Cookie”) to assign an anonymous, unique identifier to the applicable end-user’s Internet browser. A Cookie is a piece of data stored on your hard drive containing non-personally identifiable information about you. Cookies have many benefits to enhance your experience at the Site. To find out more about Cookies, please visit www.cookiecentral.com. To disable and reject certain Cookies, follow the instructions associated with your Internet browser. Even in the case where a user rejects a Cookie, he or she may still use the Site; provided, however, that certain functions of the Free Offers, Promotions and/or Site may be impaired or rendered inoperable if the use of Cookies is disabled. We reserve the right to retain Cookie data indefinitely.

Aggregate Data

AllAboutTheBabyTM reserves the right to transfer and/or sell aggregate or group data about AllAboutTheBabyTM users for lawful purposes. Aggregate or group data is data that describes the demographics, usage or other characteristics of AllAboutTheBabyTM users as a group without disclosing personally identifiable information.

Other Websites
This Site may contain links to other third-party owned and/or operated websites. AllAboutTheBabyTM is not responsible for the privacy practices or the content of such websites. In some cases, you may be able to make a purchase through one of their third-party websites. In these instances, you may be required to provide certain information, such as a credit card number, to register or complete a transaction at such website. These third-party websites have separate privacy and data collection practices and AllAboutTheBabyTM has no responsibility or liability relating to them.

Third-Party Offers
AllAboutTheBabyTM provides you with the opportunity to receive special offers, products and/or services from other third-party companies including, but not limited to, BabyTalk, Great American Photo Contest, American Baby, BabyCenter, JC Penney, Huggies, Gerber Life, Verde and Inbox Dollars. To receive such Free Offers and other offers, products or services, certain of your Personal Information will be shared with such third-party companies including, but not limited to, the Advertisers, so that they may provide their offer, product or service to you without requiring that you first complete another registration form.

Security
All collected information is stored in a technically and physically secure environment. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your Personal Information, we cannot ensure or warrant the security of any information that you transmit to us, and you do so at your own risk. Once we receive your transmission, we make reasonable efforts to ensure its security on our systems. Access to Personal Information is strictly limited, and not accessible to the public. All Personal Information is restricted in our offices. Only employees that need the Personal Information to perform a specific job (for example a customer service representative) are granted access to Personal Information. Our employees are dedicated to ensuring the security and privacy of all Personal Information. Employees not adhering to our firm policies are subject to disciplinary action. In compliance with applicable federal and state laws, we shall notify you and any applicable regulatory agencies in the event that we learn of an information security breach with respect to your Personal Information. You will be notified via e-mail in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, determine the scope of network damage, and to engage in remedial measures.

Minors
Visitors under eighteen (18) years of age are not permitted to use and/or submit their Personal Information at the Site. AllAboutTheBabyTM does not knowingly solicit or collect information from visitors under eighteen (18) years of age. AllAboutTheBabyTM encourages parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.

Opt-Out/Unsubscribe
To stop receiving future communications from AllAboutTheBabyTM, please write to us at P.O. Box 266, Pomona, NY 10970, call 1-800-347-3535 or simply Click here. To opt-out of having your information shared with third parties, please write to us at P.O. Box 266, Pomona, NY 10970, call 1-800-347-3535 or simply Click here. AllAboutTheBabyTM uses Personal Information to provide promotional offers by e-mail to individuals. AllAboutTheBabyTM may maintain separate e-mail lists for different purposes. If e-mail recipients wish to end their e-mail subscription from a particular list, they need to follow the instructions at the end of each e-mail message to unsubscribe from the particular list. To unsubscribe from all AllAboutTheBabyTM e-mail lists, please write to us at P.O. Box 266, Pomona, NY 10970, call 1-800-347-3535 or simply Click here.

Deleting and Updating Your Information
At your request, we will inform you of what Personal Information we have on file for you. In addition, at your request, we will remove Personal Information that you have provided to us, or that we have collected. You may contact us via e-mail at customerservice@allaboutthebaby.com. Please be advised that deleting your Personal Information will only delete the Personal Information contained in our database. This deletion will not change or delete Personal Information which may have already been shared with third parties, all as provided above in this Privacy Policy. You will need to contact the third parties that contact you directly to change your preferences regarding their use of your Personal Information.

Changes in Privacy Policy
AllAboutTheBabyTM reserves the right to change or update this Privacy Policy at any time by posting a notice on the Site that we are changing our Privacy Policy. If the manner in which we use personally identifiable information changes, AllAboutTheBabyTM will notify users by: (a) sending the modified policy to our users via email; and/or (b) by any other reasonable means acceptable under applicable state and federal law. You will have a choice as to whether or not we use your information in this different manner. At any time that you do not agree with the changes, you must opt out from receiving future communications from us (see the “Opt-Out/Unsubscribe” section above). Failure to opt out after notice of any such changes constitutes an affirmative acknowledgement and acceptance by you of the modified Privacy Policy.

Contacting the Site
Our “Contact Us” page contains information that allows you to contact us directly with any questions or comments that you may have. We listen to or read, as applicable, every message sent to us and endeavor to reply promptly to each one. This information is used to respond directly to your questions or comments. If you have any questions about this Privacy Policy or the practices of AllAboutTheBabyTM, please feel free to contact us at customerservice@allaboutthebaby.com.

Filing a Complaint with the Federal Trade Commission
To file a complaint regarding our privacy practices, please Click Here.